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"Symbollix was set up just before the millenium with the idea of turning simple well known processes on their heads to create new more relevant methods from them, and by doing this questioning our acceptance of these older principles. Firstly we looked at Graffiti and street art. We decided that if we set about totally reversing this process of mark making from the concept of adding marks/layers of paint to making marks by the removal of layers (dirt, layers of redundant billstickers) we would achieve very similar results by approaching the method from the opposite angle. In fact we have baffled people for years with this as the two results are often almost inseparable. Dirt and waste is the background to our lives now, we think there is probably already enough of everything that we can make do with what we have. We thought initially that we’d made legal graffiti, (which we had) but then wanted to see how we could stretch this idea. Although a paradox in some ways, we became the worlds first and only ecologically sound advertising network, combining street campaigns with a strategic accuracy never known before. We will return to these sites to completely clean whole sections, leaving behind a legacy of clean areas and by doing so, completely reversing the advertising process." Paul 'Moose' Curtis, MD: Symbollix |
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Brief: The inspiration for the art direction on the Symbollix website was grounded in the idea of primitive forms of receiving and sending messages, communication. Our focal point for the site is the image of the Sound Mirror, a dish shaped construction, 4-5m wide, which had microphones at the foci of the reflectors enabling listeners to detect the sound of aircraft several kilometers out in the English Channel. Sound Mirrors, known locally as 'listening ears' were a primative radar system built between 1916 and the 1930's. They can be found on the south and north east coasts of the UK, the example below is on Abbot's Cliff near Folkstone, Kent. We spent several evenings taking time lapse photos of the dish, though not included in the finished project feature here along with mock page layouts, preparatory artwork and snapshots of the site. As a theme we took the image of the disc and added abstract constructions as extensions of the dish's design and bold pattern overlays which serve to distort the lines of man made communication opposing Moose's working practice of using man made surfaces to convey signifiers and messages with a cleaning process. To view active Flash website with additional design and construction by cutzero visit: symbollix.com |
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